The brief: to create a series of 30 second TVC's based on real people and their stories, with an emphasis on the services and values of Blue Cross. The production challenge was to direct the aged-care characters and create a compelling screen narrative, whilst reflecting the real problems of these people and how they overcame their issues thanks to Blue Cross and their Carers. The commercials have been a huge hit, airing for 4 years (with various reversions) and recently a new version was produced for cinema.

Producer: Bruno Col
Writer: Mark Pearce
Director: Mark Pearce
DOP: Simon Ozolins
Editor: Miles Bennett

Awards
2010 Finalist: Aged Community Care Victoria Media Award (Melbourne, Australia)